Have you ever noticed that sewing pattern sizing charts can vary greatly? (Especially with a Vintage Sewing Size Chart ) This is because different companies, designers, and regions have created their own systems and regulations for measuring and marketing sewing patterns over time.
Interestingly, as the years have gone by, body measurements have increased while size numbers have decreased. This is due to a marketing trend where people feel happy to fit into smaller sizes, known as the vanity sizing effect.
It’s important to note that this is a common practice in the fashion industry and can create an illusion of smaller sizes. However, it’s essential to choose your size based on your actual measurements, not the number on the tag.
So, next time you’re choosing a sewing pattern, make sure to refer to the specific sizing chart and measure yourself accurately for the best fit.